An Intro to Guest Post
Introduction
We are talking about earned placements. The publishers have to approve this content. Do we desire to release?
Is it up to our requirements? We're speaking about real sites with genuine audiences. We're speaking about versatile format. You can believe beyond an article. You can think into a Frequently Asked Question, for example, or a glossary or something along those lines. Again, quite we want to highlight the publishers that we're discussing here get their revenue from sales.
They're publishing so that they can get brand-new clients or to sell services or products. We're not speaking about PBNs. We're not talking about sponsored positionings. We're not talking about any scenario where you have to pay money in order to get in front of somebody's audience. Last but not least, I want to point out we're not necessarily discussing op-ed situations here.
This isn't a top quality know-how play. This isn't your opportunity to show how much you understand. Now you're going to have the ability to reveal your know-how, however you're going to be second fiddle. You have actually got to put the publisher themselves and their interest in sales. That's what you're doing here, which's why you're approaching this group, and again it's why they release. That's the publisher benefit that you're going to be stressing when you approach this group.
Why visitor posts?
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Now, this is representative of most markets generally, where we have actually got 95% of the publishers are releasing to get sales, 4% that are objective based and are supported by taxes, tuition, contributions, memberships, and so on
. We have actually got the 1% advertisement supported. There are so lots of publishers out there attempting to offer in your vertical, in your clients' verticals, in your target vertical if you're internal, and there's a lot of disaggregated reach there.
You have a lot more subject and context control when you're releasing on these kinds of sites, when you're seeking publishing on these sites. Once again, if you're taking a look at the tax, tuition, donation, and membership supported swath here, the 4%, you can sometimes have topics where you can discuss sales or discuss a sales page.
But more frequently you have actually got to truly concentrate on the publisher's objective, why are they releasing. They're on a mission, therefore they're supported by something besides sales. Finally, of course, if we're talking about digital PR or any kind of mainstream media focus or PR effort, they want content that's going to drive page views.
Anyhow, you're much less able, at that point, to connect into your sales pages. Again, what we're talking about here or one of the advantages here rather links to sales pages, which of course is going to enhance the rankings of your sales pages.
How to guest post.
Now why is that easier in this context, in the context of assisting someone else sell? Well, let's dig in and talk through the how, and you'll see also what makes that possible.
Finding publishers.
Mainly we're talking about finding publishers with whom you have top-of-funnel overlap, where some of your top-of-funnel topics, the pains that your potential clients have and the discomforts their potential customers have are comparable, interrelated.
Possibly we're talking about audience overlap. Perhaps we're talking about market overlap.
So in the SEO space, all of us have our preferred tool stack, the tools everybody uses, Moz for instance. Well, if you're selling into that, if you're a firm like Citation Labs, it might make sense to work and try to get some presence on a SaaS tool in the SEO space.
Let's work here a little bit longer however, stick on this one a bit longer and consider unbundling the stack in different verticals, since this is actually at the heart of the process and the technique. Let's think of you're a real estate agent.
So within your stack or your industry and definitely within your area, there are going to be some roofing contractors too, and a handful of these folks are going to have blogs. Not all of them, however a handful will. So you're going to approach a roofer with a subject such as 10 factors to repair your roofing before you put your home up for sale.
Now, this solves a roofing professional problem, doesn't it? It's factors to buy roof services. It provides you an opportunity to talk about your competence as a realtor and what effect roofing system condition may have on the sale of a home.
Let's go into this one here, industrial ovens, let's state those brick ovens for pizza. We're looking at someone in the flour area. Perhaps they have actually got some natural flour. Well, you're going to write them a guide on why you need to use natural flour in your pizza dough for your pizza restaurant, the distinction that natural flour can make on the outcome of the quality of the dough, of the crust.
You're going to talk to temperature influence on natural versus not natural, if there is. There may not be, but let's simply for the sake of this assume there is. You're also going to have an excellent possibility to connect to your business pizza ovens.
If you're on a site that offers flour into the dining establishment space, well, it really makes sense for you to have some presence there. Let's say you offer cell phones and you're thinking about the physical fitness or health area. So you can pitch something.
You have actually got 10 apps that enhance your physical treatment. Once again, you're putting them first, since you're talking about augmenting services or work that's currently going on, which is kind of assuming that someone would be their client, would pick to go to this physical therapist, or would pick to go to yoga classes at this specific studio.
So this is what we're talking about when we think about or discuss unbundling this stack. You see as we come up with topics that we would pitch, we're putting the publisher. Constantly putting the publisher first and acknowledging the reason that they release.
Refine your pitch.
This is the greatest piece, people. Why do they publish? They publish due to the fact that they wish to offer product and services. So you're thinking of subjects and formats that are going to support that which overlap with what you're offering and how you're working. Let's see. Here's another excellent tip. Try and get calls to action for your publisher into the title.
We might modify this one. Ten reasons to fix roofing system prior to sale of house. No, 10 factors to call a roofing contractor prior to you put your house up for sale, or 10 reasons to call a roofing professional now if you're going to put your home up for sale in April.
Once again, you're really looking at refining your pitch for the desired function of this publisher group. You're thinking beyond the article. We discussed it a bit, mentioned this earlier. You're thinking about Frequently asked questions. You're thinking about glossaries.
Check out different formats.
Any of these could be discussed or supported through the usage of graphics. Again, this is the type of document or pitch that might be actually efficient, due to the fact that the publisher is going to see immediately how it could benefit their sales, the reason why they publish.
Keyword research study.
You're an SEO, right? You're going to lean into keyword research study on your pitch. Hey, it appears like you're not ranking for a few of these terms in your area. Once again, there needs to be overlap for these terms and with what you're attempting to offer it or with what your subject needs to be.
If you seo have actually got some basis behind your pitch, some keyword research study to support your subject and why it's going to benefit the publisher, you're miles ahead of anybody else who is pitching them.
Help promote.
Then you might even use some promo. You're going to link to it from another positioning if you get another one. You're going to put it up on Twitter to your following. You're going to discuss it on Facebook, and so on. Maybe even purchase some advertisements for it.Fact-based citations. Now one of the key pieces here, it's type of concealed down here at the bottom. You're going to ensure that when you're connecting to your pages on your site, you're doing it in the context of a fact-based citation. Preferably you have actually got something on your sales page, we call it a citable aspect, that's fact-based, ideally your own information that supports a purchase decision ultimately.
If you know that your ovens do best with natural flour at 412 degrees instead of 418 and you've got the data to support that, well, that's a terrific location and factor to link back to your oven page that would have that data point discussed on it.
You're finest served by linking in a justifiable manner, and that's particularly when we're talking about information and we're talking about some kind of citation that requires to be linked, where the link is absolutely necessary, a quote.
Again, this design or this method has to be supported by citable components living on your sales pages or whatever page you're linking to, if you select to go this path and not necessarily do sales pages.
Conclusion.
That's our method to guest posting on sales-supported publishers. Offer it a shot and let me know how it goes.